Are you a personal injury lawyer who has thought about running a Super Bowl Ad to advertise your law firm? If so, you’ll need to be prepared to spend a decent amount of money on not only producing your commercial, but the air time as well.
It would not be unrealistic spending around 5-7 million dollars to run a national super bowl ad for your law firm. According to this article titled “2022 Super Bowl commercials FAQ”, an average 30 second Super Bowl Ad in 2022 cost about $6.5 Million dollars.
If you are focusing your ad on a local market, your options are much cheaper and most likely will run at a cost of 30k or so for a 30 second slot. Check out this article titled “Local Super Bowl ads” to find out more.
The first step in creating some inspiration for running your own ad, is to watch and see what others have created first.
Even, if you don’t have plans to run a super bowl ad for your personal injury law firm, it’s still pretty entertaining to see the creativity that went into creating these various ads.
Below, we searched on YouTube for some of the most top viewed, commented, and liked personal injury law firm super bowl commercials that have aired over the last 10 years.
Some of these ads will be like mini movie trailers, others will be a basic 30 seconds in length.
Now, without further ado, here are the best examples of personal injury super bowl commercials we found on YouTube.
NOTE: These are not rated in any particular order, just excellent examples of what can be produced!
Jamie Casino Law Firm
This Jamie Casino Law Firm commercial has over one million views as of today. It shows Jamie holding a sledge hammer and bashing it on TV’s showing other lawyers TV commercials. It’s action packed with explosions and has exciting background music. It ends with “There are a lot of TV Injury Lawyers, But there’s only one Jamie Casino.” Overall, it creates excitement and wants you call him for help!
Ryan Harris Law Firm
This Ryan Harris Law Firm commercial sends the message of how important it is to connect with the people in your community. But then, sometimes, bad things happen to people like an accident or injury. And, when the everyday person deals with an insurance company for a claim, they’ll be seen as a number. If you work with Ryan Harris law firm, you’ll be seen as a person and not a number which will get you the settlement you deserve. Because for them, it’s personal.
Rob Levine & Associates
Rob Levine & Associates has a very creative commercial that is 30 seconds long and does a great job of conveying why you should not directly talk with your insurance company. They’ll try and get you to sign with unfavorable terms so they have the upper hand. With a lawyer like Rob Levine, he’ll make you get the upper hand instead. The effects in this commercial are amazingly creative with electric signals that turn people into zombies.
Thomas J. Henry
Thomas J. Henry shows he means business in this commercial by showing some recent numbers on some big cases he won. He’s shown getting out of a car and onto a jet to go fight his next big case. His message is that his firm is fighting every moment of every day to win cases for their clients. The background music and rhythm of the narration makes it very clear to understand what his firm is going to do for you.
Mike Morse Law Firm
This commercial by Mike Morse Law Firm show’s a big crash in the first few seconds and it gets your attention right away. It uses the song “Everything Gonna Be Alright” by Thornetta Davis as the background music. It’s energetic and shows how Mike cares about connecting with his community while he wins big settlement deals for his clients. He wants to help you go for the win!
Attorney Darryl Isaacs
Attorney Darryl Isaacs has a commercial that shows the insurance companies as unfriendly aliens when you get into an accident. It has a space theme that reminds us of Star Wars a bit. When he shows up to fight the aliens, he saves the client from having to settle on their own.
David J. Maloney
David J. Maloney made a simple 30 second spot which shows him in front of a car crash. He shows his billboards and the various amounts he’s won for his clients. He emphasizes the fact that he will personally call you from almost anywhere! His humor shows off his authenticity as well.
Thanks for taking the time to review are round-up of Personal Injury Lawyer Super Bowl commercials. There are probably a lot more great commercials that we missed, this list was based on what we could find via the first or second page of the YouTube search results.
If you have any questions about scripting a commercial, creating a blog post about your commercial, or any other Law Firm SEO Content Marketing questions please feel free to contact us for help.