Blogging Tips

When you put content on your site, you want it to be as effective as possible when it comes to bringing traffic to your business. One way to do this is through backlinks.

Backlinks can benefit companies in several ways. One scenario is if a company includes a backlink to your site in their content. This will encourage readers to click on to your site bringing new visitors to your page. 

If you include backlinks on your site and another company finds out about it, they may be encouraged to include a link to your site in a future piece. 

If the company you are networking with is reputable, this will help establish you as a trustworthy source. 

Backlinks also help for SEO purposes. If Google sees that a lot of other websites are linking to your site, it will boost your reputation making you rank higher in search engines. 

Now that you know how valuable linking can be, let’s take a look at how you can create a strategy for building backlinks.

Related post: The Benefits of Producing SEO Content

Building Backlinks

Over the years, Google has enforced the idea that backlinks only offer value if they come from other quality websites. And while any link can drive traffic to a site, the quality sites will be the best when it comes to SEO rankings. 

Therefore, companies should do their best to network with reputable companies to get the best results.

No follow links must also be considered when creating a strategy to boost SEO through backlinks. Some companies use them to stop spammers from linking to their site. 

These links will not boost SEO, but don’t write them off so quickly. No follow links still allow readers to click through so you may get more visitors to your site. 

Surveys and Research

When considering the type of content you want to link to, surveys and research are highly recommended. They add validity to the information you are offering, and readers are likely to click on these links for more information. 

Once they click on the link, the website you are linking to will be notified making them more likely to include a link of yours in the future. 

And while including a link to a survey in your content can be effective, it will really stand out if you conduct your own survey and publish your results. 

Conducting a survey requires a lot of time and money, but it may be worth the effort. This is exactly the type of information people are likely to link to when they are creating their own unique content. 

To make the most of your survey and research backlinks, promote them on social media and in third party publications. This will help you get more online attention and it will build your reputation as an authority. 

Newsjacking

It is a good idea to pay attention to the latest trends and news sources to find out about breaking news. If you are one of the first to report breaking news, it will increase your visibility and engage readers. 

Newsjacking will also help your site rate highly on search engines. Once your site becomes more visible, it will increase the likelihood that people will use your content as a backlink source. It will also make for more clicks on the links you are using which will prompt reciprocation. 

Expert Roundups

An expert roundup piece can be a great opportunity to include links in your work and get some links in return. 

For this type of piece, you will choose a topic and get experts to weigh in. Include their quotes in your article to share their viewpoint. 

In your article, you will want to include a link to their website, and it is likely they will link to the piece in their content as well. 

Interviews

Interviewing someone is another way to build backlinks. It can be a difficult process, but it may be worth well the effort. 

You don’t have to find a celebrity to interview, but you will want to go with an expert in your field. In the article, you will want to include links to the website of the person you are interviewing. It is likely they will reciprocate by sharing your article once it is published. 

Long Form Articles

Long form articles are super informative. They will offer even more authority if they are chock full of links. 

Be sure to add some quality links to give readers plenty of opportunities to find out more about your research and to encourage networking opportunities with quality sources. 

Collaborate on Content

Teaming up with another company is another great way to encourage link building. Of course, you don’t want to collaborate with a competitor, but it should be someone relevant to your industry. For example, if you sell baked goods, you can team up with someone who manufactures the equipment you use.

The content you collaborate on will surely be shared through linking by both companies and you may even get some additional links out of the deal. 

Infographics

There are a lot of poorly constructed infographics on the internet today. If you can create a high quality one, it will be in demand with content creators. If they use your infographic, it is hopeful that they will link back to your site. 

While producing a listicle in infographic format may not encourage sharing, one that contains actionable takeaways will get you the attention you are looking for. 

Local Publications

Local publications are often in need of news stories. You can ask them if they would be willing to do a write up of your business. Alternately, you can offer to write a regular column for them. Either of these options will provide opportunities for them to include a link to your website. 

Case Studies

Case studies are a great way to provide proof of the results your company has gotten for its clients and publishing it on your web site will look impressive. If the case study is insightful, data driven and insightful, you may be also be able to forward it to editors of publications relevant to your industry. 

Those that are on the lookout for expert advice will be likely to share it, along with a link to your site.

Related posts:

• Beginners SEO Guide For WordPress Bloggers
• How SEO Writing Can Add Value to Your Company

Whitepapers

Whitepapers are authoritative reports or guides that inform readers about a complex issue. They take a lot of research to create, but if you are able to put one together, it can be a great way to earn industry-specific links. 

You can work with university students to conduct research on a topic that is relevant to your industry. For instance, if you are in the field of e-commerce, you can look into how certain trends effect consumers.

Once you complete your white paper, promote it among industry relevant press. As long as it offers valuable content, it should help you reach your link-building goals. 

Measure Your Backlinks

It’s one thing to include backlinks in your content, but you also want to check on them regularly to see what kind of results you are getting. You should also go back through your content every so often to see which links are still working and which ones lead to orphan pages. Broken links can have a negative effect on your reputation. 

Bright Edge offers a backlink tracking features that helps you determine which of your backlinks are getting the most attention. This can help you create a strategy regarding the best backlinks to include in your content in the future. 

Backlinks are a great way to increase your SEO ranking which will lead to a boost in traffic and conversions. Which type of links are the most effective for your company?

A blog can be a terrific way to express your creativity and connect with other people. It can also be used to promote a business and generate revenue for the blogger.

However, a blog won’t help you accomplish your goals unless you build an audience, and you won’t be able to build an audience unless you write engaging content that is well promoted. 

With this in mind, here are a few blogging do’s and don’ts that will help you get started on your journey. 

Do: Find a Niche

If you are writing a business blog, your niche will be the industry you are writing for. If you are writing a personal blog, you will have more freedom, but it’s still advisable to establish an identity for yourself. This will make you more relatable to like-minded people. 

Do: Find Engaging Topics

Finding a topic to write about can be challenging, especially when you have already written blogs about the most obvious topics. 

If you are running out of ideas, here are some tips that can help you become inspired.

• Search on Google: Enter a keyword based on your industry or niche and look at the results to find a topic you can use.
• Look at Social Media: Go on social media to see what people are talking about. Adapt these topics to your blog to find a clever angle. 
• Look at What Other Bloggers are Writing: Look at other blogs on relevant topics. It’s important not to steal their material, but you can adapt it to make it your own. 

Do: Write Well

Write in a tone that is simple and engaging. Use a sense of humor and personal experiences to draw people in…without going off topic.

Start with an engaging intro and end with a thought-provoking final paragraph. 

Use short sentences and paragraphs to keep readers’ attention. Readers tend to get turned off by big blocks of text. 

Using headlines will also make the article easy to read and it will help you keep your thoughts organized. 

Be sure your spelling and grammar is correct. Use a tool like Grammarly to scan for your mistakes before publishing. 

Do: Publish on a Regular Basis

Many bloggers wonder how often to publish. There is a fine line between maintaining visibility and annoying your readers. Publishing too often can also cause you to run out of ideas and if you’re trying to keep to a busy schedule, the quality of the work will also suffer.

Bloggers should publish blogs at least once a week. They can go from there to determine reader response and see if blogging more often would be beneficial. 

Do: Promote Your Work

The key to blogging is to gain readership and the best way to do this is to promote your work. Many blogging platforms give you the option to share your blogs on social media directly through their site. This is probably the easiest and most effective way to gain readers. 

You can also promote your blog through forums. Sharing links with other bloggers can be a good way to network and get your articles noticed.

Do: Include Images

Images are a great way to attract readers. They break up the text and make the blog look more attractive overall. 

Remember, many images are licensed, and you can get into a lot of trouble if you are found using them in your blogs. To keep this from happening, get images from stock photo sources like Pexels and Unsplash.

Even when using these sites, it is good etiquette to credit the photographer. 

Do: Use an Engaging Title

Nothing works to bring in readers like an engaging title. It has been said that a good title includes the following elements:

• The promise of something the reader will get out of the article
• The suggestion that the article will be informative, entertaining or provide cutting edge news
• Numbers, as in the top ten reasons why…. This makes the article more fun to read and also suggests information will be easy to find

You can also use CoSchedule’s Headline Analyzer to determine how effective your blog’s title will be. 

Do: Make Blogs SEO Friendly

Business blogs will be aiming to get their blogs on the top of search engine pages, but this can also be a terrific way for personal bloggers to get noticed. 

Including keywords is a big part of getting your blog to the top of search engines. There are several keyword finder tools available that can help you find the keywords that will get your work noticed.

Once you find the keywords that will work best for you, be sure to include them in headlines, the beginnings and endings of your blogs and your picture captions and descriptions. This will be the most effective way to boost your rankings.

Other strategies to boost SEO include using internal and external links in your text, including meta-descriptions and tagging your blogs appropriately. 

Don’t: Ignore Comments

Most blogging platforms give readers the option of commenting on the article. This is a great way to keep a conversation going and build excitement around your blog. 

If someone is commenting on your blog, make sure to answer them. Not only will this help keep readers engaged, it can be a lot of fun, especially when multiple bloggers chime in. 

Ending your blogs with a thought-provoking question is a great way to encourage commenting.

Don’t: Write Just to Attract Followers

Of course, attracting followers is the name of the game, but don’t let it get to the point where everything you do is targeted on increasing readership. 

It’s important to write from the heart and to write about things you know. If you don’t follow your gut, readers will detect the lack of authenticity and this will work against you in the long run.  

Don’t: Plagiarize

Not only is plagiarism illegal, it can hurt your search engine rankings. 

Even if you unintentionally steal a few words from someone else’s blog, it can set off plagiarism detection tools. 

It’s a good idea to run your work through a plagiarism tool to make sure you’re not ripping off someone else’s work accidently. Grammarly is just one of the many platforms that provide online plagiarism tools. 

Other than that, try to be as original as possible. 

Don’t: Let Trolls Get the Best of You

Trolls are all over the internet and if they have found your work, congratulations! It means you are gaining popularity. 

Now we all know trolls write hurtful things and this is completely intentional. They do this to trigger you so it’s important not to give in and resist the urge to respond.

If things get ugly, it can also look bad to readers. 

Don’t: Overthink Things

It’s a good idea to read a post over once or twice, but if you start getting obsessed, decide whether or not you want to publish it and move on. Trying to make it perfect will be a waste of time and productivity. 

Now that you know some basic blogging do’s and don’ts, you are ready to start your blog. You can also use this knowledge to boost the readership of an existing blog. Good luck getting your articles noticed on the worldwide web!

For some people, blogging can be a fun, creative outlet. For others, it can be a good way to bring in extra income. 

All of us like to save money and many blog platforms do not charge users for their services. However, these blogs also lack the features that can help bloggers make money. 

If you are wondering how to start a blog that will make money, this article will give you all the information you need. 

How Bloggers Make Money Blogging

Bloggers make most of their money through advertising and affiliate marketing. When it comes to advertising, bloggers can rent out space on their blogs to advertisers to produce revenue. 

Affiliate marketing is another way bloggers can make money. It involves an arrangement where one online retailer pays another commission for the sales it generates from its referrals. 

For example, a food blogger might devote a blog to writing about a food processor.  If an affiliate marketing agreement is in place, the food processor company would then pay a commission to the blogger for all the sales they get as a result of the blog being published. 

One of the reasons why starting a blog for free is a bad idea is because it limits what you can advertise or sell through affiliate marketing greatly reducing the blogger’s potential to produce revenue. 

If you are wondering where to start a blog and make money, there are several platforms that allow you to start a blog and monetize it. Here are a few we recommend. 

Start a Blog Bluehost

If you are looking to start a blog that pays, Bluehost is a great option.

Here are some benefits it offers: 

• High Uptime: Many blog hosting services go offline temporarily due to technical difficulties. This can be damaging to a business’s reputation and it can affect their potential to make money. Bluehost is a reliable service with a 99% uptime rating so it will be there when you need it. 
• Fast Server Speeds: Not only do users enjoy fast server speeds, web sites that load quickly will also rank higher in search engines. 
• Daily Backups: Bluehost offers backups that ensure you won’t lose your content.
• Beginner Friendly: Bluehost makes the process of onboarding easy and extremely beginner friendly. 
• Flexible and Scalable: Bluehost offers a variety of plans so you can scale up your site while staying with the same hosting provider.
• Affiliate Opportunities: Not only does Bluehost give you plenty of freedom regarding the affiliates they work with, they also have their own affiliate team. Bloggers that join can earn $65 for each qualified sign up they bring to the site. 

Start a Blog Wix

Wix is another good option if you are looking to start a blog and earn money. However, for affiliate marketing purposes, many say that using Bluehost with a WordPress site builder is the money saving way to go. 

That being stated, Wix does offer their own affiliate program which is aimed at bloggers who can drive traffic to the Wix site through their original content, articles, tutorials and more. Wix Affiliates start by earning $100 as a Premium User. Then they can get an unlimited payout based on the number of users they bring to the site.

Here are some other advantages of using Wix: 

• Good Site Speed: Like Bluehost, Wix provides a good site speed that makes it user friendly and more likely to rank highly in search engines. 
• Extensive Template Collection: Wix’s extensive template collection allows you to customize a site that suits your tastes and is less likely to look like every else’s.
• Intuitive Interface: Wix’s intuitive drag and drop interface makes it user friendly and beginner friendly.
• Variety of Apps Available: Wix allows you to add apps to your blog that provide features like forums, chats, event listings and more.

Start a Blog on Squarespace

Squarespace is another option for those looking to start a blog to earn money. This program does not have a built-in affiliate management company so you would have to use a third-party tool for your affiliate marketing needs.

Squarespace is also limited when it comes to other types of marketing tools. It has some basic tools as well as a few advanced ones. However, in comparison to other sites, it comes up lacking. Users can still use work-arounds to get more advanced results.

Despite Squarespace’s limitations, it does offer several benefits which are as follows: 

• Great Template Designs: Squarespace has several templates available which are professional looking and can give your site a great aesthetic. 
• All in One Platform: Squarespace’s all in one platform means you spend less time troubleshooting topics that fall outside of the customer support knowledge base. Analytics are also included. This ease of use allows bloggers to focus more on design and content. 
• Good Customer Support: Squarespace offers 24/7 customer support as well as live chats and email tickets. They also provide video walkthroughs and guides that make the onboarding process easy.
• Backend Design: Squarespace’s backend design further adds to the user experience as well as the aesthetic of the sites.

Start a Blog with GoDaddy

GoDaddy is another option for those looking to start a blog get paid. The webhosting company encourages affiliate marketing and even provides articles to help bloggers market effectively. They also offer an affiliate marketing company that allows bloggers to earn a commission for users they bring to their site. 

Bloggers can build a blog by using Go Daddy’s Go Central Site Builder.

Here are some of the benefits it offers:

• Ease of Use: Go Daddy is easy to use and works from any device. There are plenty of videos available that help new users get started. 
• Monetization: In addition to providing options for affiliate marketing, bloggers can also add Google AdSense to increase revenue.
• SEO: GoDaddy offers an SEO Wizard that you can use to boost your blog in search engines. 
• The site offers unlimited bandwidth.

Note: Although GoDaddy provides many benefits for its users, it has also been criticized for providing limited features. It’s blogging feature, in particular, doesn’t support RSS so readers can’t subscribe to your feed. You also can’t add tags or authors or edit SEO settings separately.

If you are using GoDaddy for blogging purposes, it may be best to load an external blog to the website. 

Start a Blog with Site Ground

If you are looking to start a blog earn money, Site Ground is another option worth looking into. In addition to offering bloggers freedom in their affiliate marketing, they also provide their own affiliate program where bloggers can earn money by bringing users to the site.

Here are some other benefits Site Ground offers:

• Uptime Reliability: Site Ground has 100% uptime scores which means your site is highly likely to be available when you or your customers need it.
• Impressive Load Times: The fast load times Site Ground provides makes for a user-friendly site that is likely to rank highly on search engines.
• Quality Support: In addition to offering 24/7 support, Site Ground also has plenty of videos, live chat and other resources available to ensure their customers will get the answers they need in a timely fashion.
• CDN Service: Every Site Ground plan comes with a CDN service that increases site speed. 

If you are starting a new business or looking to make extra income, you want to keep expenses down. However, investing in the right blogging service can increase your ability to produce revenue while providing you with a professional and user-friendly website that will give your company added credibility.

Which platform will you be using to boost your bottom line?

In this guide, we’re going to discuss some hacks for removing bad Yelp reviews. These techniques can also be used for removing fake ones too!

The most common types of businesses I see on Yelp tend to be restaurants, retail stores, beauty salons, personal services, and professional services. Most of these businesses have a lot of local customers, which makes the potential for repeat customers very competitive!

Exercising your legal rights and battling negative reviews on Yelp requires time away from doing the day to day operations of your business. If you don’t have this extra time, I’d seriously consider hiring a professional to help with the process.

Yelp’s Automatic Algorithm

Yelp’s automatic algorithm is better at detecting good reviews as being fake than the bad ones. Wow, talk about being biased. Algorithms are always improving, and with advancements of AI, maybe down the road, it will actually work a lot better.

BTW… Many social media platforms are also known for constantly changing their algorithms around to hide or show more favorable posts. Just ask people who use to get lots of free traffic with Facebook pages.

Yelp encourages many business owners to sign-up for a business account and then claim their listing. You should absolutely do this; I tell you how to do it a bit later in this guide.

Yelp’s Account Executive and Advertising

An account executive from Yelp could have called you recently to sell you on the idea of upgrading your account. Seriously consider this as an option for advertising if the cost is reasonable. Especially if you notice a lot of your customers using Yelp. This is especially important for new restaurants, Yelp is a necessity for getting people in the door.

Whether you like it or not, Yelp is an online authority people use for finding new local businesses. So absolutely take advantage of that. If you’re totally against Yelp and you think it does more harm than good for bringing new customers to your door, then skip paying for any extra services and just use the free services.

Did you know? Yelp has been accused of favoring business accounts that are paid vs. free ones by stacking good reviews over bad ones. Or in some cases actually hiding or removing the bad reviews all together! I seriously doubt this is true, but it’s good to be aware that this issue was a big deal in the media a while back.

If you want to learn more about those accusations, check out this article: Yelp accused of bullying businesses into paid account

I highly recommend you bring up Yelp’s help page for reporting reviews as a reference. It will give you some background in the mindset of Yelp and how their customer service is trained for dealing with bad review complaints.

Step 1: Claim Your Yelp Account!

It’s imperative to get control of your business profile and account on Yelp, so claim your account. Check out the link for claiming it at https://biz.yelp.com.

After clicking on the link, just search for your business name and city. Your business should come right up and then follow the on-screen directions for registering.

The option to “claim this business” should also appear during the process.

You’ll then proceed to enter your email address and create a business account. Try not to enter a credit card though, and don’t sign up for any extra services, this should all be free.

This is the first big step to getting control of the reviews that are made on your Yelp business profile. This will also allow you to respond to the review and interact with the customer (remember to be positive and stay professional!)

Step 2: Familiarize Yourself with the Content Guidelines of Yelp

Knowledge is power! So make sure you review the content guidelines on Yelp to see if your bad review is in any kind of violation. If it is, you can report it to Yelp to have it removed.

One example of a violation is if a review is a personal attack on one of your employees. Other violations include reviews with any language that is defamatory and derogatory or attacks a person based on disabilities, race, ethnicity, religion or other such factors.

Review the following Yelp support article for the guidelines.

When Should I Report A Review?

A few takeaways from the article:

* It clearly says if a review contains personal names of your employees or customers it must be removed.

* If it contains other information such as phone numbers and addresses, that review should be deleted too. If you can prove the review is from a person with a conflict of interest with your business in any way, you can have an almost guarantee of getting it removed. (A conflict of interest is a former employee, friend, or someone who has an incentive to write the bad review, especially if they were paid to write it.)

* If a bad review is promoting another business to the reader, it is also a clear violation.

* A bad review cannot relate to current events that revolve around your industry or business, especially if someone saw something on the news about your business and decides (without trying it) they just don’t like you, so they write a bad review.

* Every legitimate review also needs to come from the person who writes it based on their own experience. If you can prove the review is plagiarized or not written authentically, that is also a big red flag for removal.

* Lewd commentary and threatening language are also no good. The review needs to have some seriousness and honesty to it.

If there is no clear violation of the review and it’s just someone’s opinion, that is not a good enough reason for Yelp to quickly remove it.

Step 3: Contact Yelp Customer Service on the Phone or E-mail

Next, you can try calling or e-mailing Yelp customer service to request the removal of the review. The issue with this option is that everyone does this and Yelp is pretty much prepared to not help you. They are extremely resistant to give you any real help. Can you imagine how many people yell at them on the phone every day? Or the nasty e-mails they must read? Whoa.

If you contact Yelp, be prepared to provide the following information:

• The date of the bad review
• Why it should be removed
• Any other facts that create a good argument for removal
• Any info to ruin the credibility of the reviewer

If there’s a clear content guideline violation with the review, it would be a massive conflict of interest for Yelp not to remove it for you. But REMEMBER, Yelp is only going to do what is right for Yelp, not you! But if there is such a violation, it will be removed.

If you don’t get anywhere with Yelp customer service, the next step is your best option.

Step 4: Report the Review Under Your Business or Personal Yelp Account

By this step, things are getting a bit tough. You burned through the first level phone call or e-mail message to YELP customer service. You’ve tried to work it out with the customer.

And no one seems to be helping you!

Time to be a bit more proactive, Go ahead and report that bad review by flagging it, make sure you’re logged in with either your personal or business Yelp account.

How to report a bad Yelp review by flagging it.

1) Locate the review that is in question.

2) Find the flag icon and click Report review. On the Yelp mobile app, the flag icon is located on the top right-hand side of the menu app screen. On the website, normally the flag is on the bottom right corner.

3) Then, You’ll be presented with some options like:

• The review contains false information
• Posted by someone affiliated with the business, an employee, or competitor
• The posting contains hate speech or is threatening to someone’s well-being
• Doesn’t describe a personal experience for the consumer accurately
• A clear violation of Yelp Privacy Policy standards
• Contains spam or promotional material
• A mistake and the review is for the wrong business

After you report it, you’ll most likely hear a response back after they notify the poster and Yelp does a bit of research on their end. If they don’t remove it, then the fight will go on, and you’ll need a bit more ammo. We’ll discuss the art of persistence below.

Step 5: Persistence With a Second Request

With enough persistence, Yelp will eventually get tired of you. Yelp is open to a request for a second evaluation of your request, read about that here: Can I request a second evaluation of something I reported that did not get removed?

Each time you or a lawyer sends a letter or e-mail, Yelp has to respond. Probably only 1% of businesses ever push the rebuttals and dispute of a bad review more than a second time.

So with enough persistence, you can fight, and at some point, they’ll probably just remove it because of that drain on time and the fact they just don’t want to deal with you anymore. It’s just an ongoing legal battle which may or not be worth your time.

That’s why its best to hire an ORM legal professional to help you!

Final Thoughts

I hope you got everything you need from this guide for dealing with such a horrible problem! Small Business is the lifeline of this economy, and it upsets me when bad reviews happen on Yelp, especially when it’s a fake review or someone abusing the system.

In this age of digital marketing, we’ve probably all heard the saying, ‘content is king’. And while it’s true that any sort of engaging content can add value to a company and their online presence, SEO intensive writing helps you connect with more members of your target audience so you can generate leads that are likely to convert.

This article will take a look at SEO content writing services and how they can boost your bottom line.

Related post: How to Build Backlinks Using a Strong SEO Content Strategy

What is SEO Copywriting and How Can it Help My Business?

SEO or Search Engine Optimization refers to the process of optimizing your website so it will appear on the top of search engines. There are many ways you can create and organize your content to ensure it will rank highly.

These include the following: 

• Use of Keywords: Finding the right keywords to use is very important. Professional content writers will know how to find the keywords that will get your website to the top of search engines. They will also know how to incorporate these keywords into your content for maximum search-ability.
• Content Organization: The way you organize the content on your website will also affect SEO. Content that is organized logically will be easier for browsers to find and read so they will stay on your site longer increasing chances of a conversion.
• Content Promotion: Promoting your content will boost SEO. Be sure to share your blogs on social media channels and use internal and external links to increase visibility. 

This all might seem easy enough to do, but to get the best results from your content, you will want to hire professional SEO writing services. Their experience will allow them to work quickly and efficiently to come up with the content that boosts your business and they can also promote it, so it gets maximum exposure. 

Furthermore, if you are relying on yourself and your staff to create content for your business, you are wasting resources that may be better spent elsewhere. Using SEO blog writing services is a time and cost-effective solution that can get you the results you are looking for. 

The Pros and Cons of Outsourcing SEO Content Writing

There are several pros and cons to consider in making the decision as to whether or not you want to outsource content writing. Here are a few you will want to think about.

Pros: 

• Cost-Effective: Some business owners might see hiring an SEO article writing service as an added expense. However, when you consider the time and effort you or your staff members are spending on content writing, hiring SEO content writing services is a cost-effective solution. Professionals will also have the tools to make your content look terrific saving you money that you might have to end up investing in graphic software. 
• They Get Results: The expertise an SEO content writer can bring to the table is worth its weight in gold. The increase in traffic and business will provide a high ROI that justifies the investment. 
• Larger Team: When you hire SEO friendly content writing services, you get a bigger team working for you. This includes writers and well as marketing experts, graphic designers and more. The combined efforts of these individuals are likely to get you the results you are looking for.

Cons:

• Finding Qualified Subject Matter Expert: The subject matter of your blogs is very important. You need to find something engaging and relevant to write about and a Subject Matter Expert can help you come up with the best topics. Often times, the best subject matter expert will be someone who is familiar with your industry and even someone who works in your company as opposed to someone who is outsourced. This is one reason outsourcing may be problematic, but it can be remedied if the content writers agree to work with the SME’s you recommend.
• Finding the Best SEO Writing Service: It’s important to find the best SEO writing service for your business. You need to find someone who is familiar with your industry and can get you the results you need without taking shortcuts. If you end up with the wrong company, it could be a huge waste of time and money.
• Divided Attention: The team you hire will have other clients. Therefore, you may need to jockey for their attention. Try to find an SEO blog writing services that have staff members that will be specifically devoted to your project.  

Is Purchasing SEO Articles Form a Content Mill a Good Idea?

A content mill is a company that provides cheap website content to companies. Some companies may think it’s a good idea to purchase SEO content writing services from a content mill because it’s an inexpensive way to get content. But in the long run, this could be a move that hurts your site more than it helps it. 

Google has certain guidelines that determine what type of content will or will not make it to the top of search engine pages.

Here are some of the regulations that Google recommends writers follow: 

• Create engaging content readers will want to read; don’t cater to search engines
• Provide useful content that adds value
• Avoid loading up pages with irrelevant keywords
• Content should be unique, relevant and factual
• Writing should be high quality and well edited

Content mill content writers check off very few off these boxes. Content mills pay their writers very low wages, so they tend not to get the most experienced staff. This doesn’t bode well when it comes to creating engaging and unique SEO content writing.

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Conclusion

Hiring SEO content writing services has some drawbacks, but overall, it’s a good move for companies to make. It drives more traffic to websites increasing your conversion rates. It frees up the time business owners and their staff could be spending focusing on matters they are more adept at handling and it can provide a high ROI when it comes to increasing your bottom line. 

While some SEO content writing services will only provide you with SEO content, others will go above and beyond working to promote and market your content so it will have the greatest reach possible. They can also format your blog properly and provide graphics and images that will get it noticed. 

Of course, you can face problems when using someone else to express the voice of your company, but you can get around this by using an SME from your company to collaborate with the professional content writers you are hiring. Working with SEO writing services that have prior experience in your industry will also be helpful.

SEO content writing services can give your business the boost it needs. Research carefully to find the content writers that are right for you and find out how they can help your company grow.