How To Create a Round-up Article For Your Law Firm [With Legal Experts]

create a legal round up article

A round-up article on your law firm’s blog will not only offer tons of value to your readers, but it will attract a lot of backlinks naturally because of the expert sources you’ll include.

Anytime an article has original research and advice from expert sources, it will get the attention from journalists, research writers, and other professionals in your field.

There’s not a standard length that a round-up post needs to be either. But, to have the best results, it should contain at least 5-10 expert sources and be at least a few pages long.

Another great thing about publishing a round-up article on your law firm’s blog is that you’ll have an evergreen piece of content that you can update as time goes on, by simply adding more expert comments over time.

Now that you have a bit of background on what a round-up blog post is and how it can help your law firm, let’s dive into some more details so you can publish your own.

Benefits of a Legal Round-Up Article

The benefits of publishing a legal round-up article are the following.

  • First, You’ll reach a bigger audience back to your law firm’s blog which will be great for your branding.
  • Second, You’ll build a better network of legal professionals that know your law firm and where you practice.
  • Third, You’ll reach a bigger audience since everyone included will promote it on their social media, email newsletters, and backlink to it from their website. The backlink will provide a great boost in your SEO too.

Example Ideas For Publishing a Legal Round-Up Article

In order to get legal experts to participate in your round-up article it will have to be on a good topic to which they can relate with.

The idea should be good enough so people will click on it when it’s promoted on social media. 

One last caveat to a good idea is keyword search volume because you’ll also want this article to be found when people search on Google for the topic.

If there is no search volume, then not enough people will find it to read about it!

For example, one of the best kinds of legal topics people always search for has to do with finding and hiring a lawyer. This type of topic will also work for promoting to a social media audience as well.

Some more example titles for your legal round-up blog post could be:

  • 10 Experts Share The Best Ways To Hire a Personal Injury Attorney
  • 7 Lawyers Share Some Insight For How To Find a Reputable Family Law Attorney
  • 15 Experts Share Tips on How Much You Should Pay For Settling a Personal Injury Case
  • 5 Attorneys Share Thoughts On What To Do After a Motorcycle Accident
  • 12 Experts Chime In On What Is Required For Filing a Chapter 7 Bankruptcy
  • Lastly, if you have a group of experts that are in the same state, for example, you could do a subject of law that pertains to your state only. Just make sure that it will have enough search volume, etc.

This list of headlines is just the beginning.

To find even more ideas you can try doing some searches on Google with some keywords that relate to your law firm’s area of practice. Make sure to check out the queries Google auto recommends to you, as well as the related search terms at the bottom of the search results page.

Next, you can also do further research with a keyword tool like SemRush, Ahfrefs, and Ubersuggest. Look for keywords with a search volume of a few hundred or more.

Once you’ve decided on a title for your legal round-up article, it’s time to start reaching out to people to include them as an expert.

Outreach Through Email, LinkedIn, and Professional Legal Connections

Outreach can be a very time consuming process. To connect with people you can use email, LinkedIn or other social media platforms, and the phone.

Email and LinkedIn messages will probably be the most popular method of communicating with people you don’t have a close relationship with. It’s very important during this process that you don’t come off as a spammer.

So if you hire someone to help you with your outreach process make sure they only send manual emails to each legal expert with a targeted list.

The last thing you want to do is make a lot of people upset by blasting out thousands of untargeted emails to law firms who don’t even practice the type of law you are seeking expert advice on!

A more respectable approach would be to search on Google for the law firms, or browse an online Legal Directory to target law firms with good reviews.

Then find their contact email, website contact form, or LinkedIn information.

Next, send them a simple message saying something like this:

Hi There {Person’s Name, or use the business name}

I’m from {law firm name} and we are creating an article on our blog about how someone should hire a car accident attorney. We are looking to round up various quotes from legal experts and we thought you’d make a great source.

If you are interested in contributing you will also get a backlink to your website as credit for being the source. To get your quote published, we need to know your preferred name, your main social media account, and a professional head photo we can use for your quote.

Please answer the following question in 150 words or less.

In your experience, what is the best way for someone to hire a car accident attorney?

We are producing this article over the next couple of weeks so please respond by the 5th of April to be included.

Regards,

{Your Name}

{Title}

(Modify the body of this example above to fit your round-up article topic and other requirements!)

Please note that at the bottom of the letter we said it would take a couple of weeks to write the article. The reality is that it might take you longer than that. But, you don’t want to put a date so far out that the lawyer responding back to you does not view it as a priority. So use your judgment in how much time you provide for the deadline etc.

Don’t Forget To Work With Your Law Firm’s Connections!

Everybody has a network of connections, lawyers are no different. So make sure you invite other lawyers or legal experts you have a good relationship with, to be included in your round-up.

How To Format Your Round-Up Post

Formatting your legal round-up post will vary depending on the style of your blog and the overall theme design of your law firm’s website.

With that said, the general format looks like this:

Headline

Use a headline that will share the topic (with the target keyword) and how many experts will be included.

Introduction

In the first sentence make sure you include the topic and any related keywords, so you can hook someone in right away. Then provide a quick overview of the topic and tell people about the experts who are presented in your round-up.

The Body

For each expert that you quote, use a sub-heading that includes their name and title. Include a byline with their contact info, a backlink to their website, and a photo. A photo is optional but will add much more credibility to your sources if you include one.

Then present their quote in italics.

150 to 250 words is a great length for each quote, it’s just long enough to provide some great advice without going overboard.

Leave the body open ended so that you can always add additional experts as needed.

Conclusion (or Final Thoughts)

For the ending, just thank the reader for checking out the article and encourage them to share it out. You can also add in any additional content you want which will help conclude the subject you wrote about.

Publish and Email Your Legal Experts Back

Once your round-up post is officially published, email your legal experts one at a time thanking them for their contribution. Share the link for the article and encourage them to link back to it from somewhere on their website.

This will help boost your domain authority with an additional backlink in return for including them as an expert in the round-up. They may or may not be willing to give you a backlink to the article, so there are no guarantees, and it’s perfectly OK if they don’t.

If you want to promote this article through social media make sure to encourage your legal experts to share it on Twitter, LinkedIn, and Facebook. You can also request them to tag you when they share it out so you’ll be notified and can then respond to it.

Final Thoughts

Once you’ve completed all these steps make sure you do some of your own promotion through social media so you can drive engagement to the article. You can also internally link to it on your own website from other relevant articles so you can boost its on-page SEO value as well.

On average, you can expect 2-4 weeks to get the legal round-up completed. A lot of that time will be spent waiting for the experts to respond. Given the value this type of post brings to your audience and your website’s SEO, it’s worth it!

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