One of the biggest digital marketing assets a law firm can build up on its website is a blog full of helpful legal content.
Helpful legal content will not only help your existing and potential clients get reliable information about the law, but it will also build more client trust with your law firm.
Especially with client referrals!
Law firms that actively blog also have way more search engine traffic from Google vs. the competing law firms that do not blog.
You also have a much higher chance of organically attracting a lot of backlinks to your law firm’s domain, which will give you an advantage for boosting your firm higher in the search results for local legal service search queries.
There’s A Big Issue Though, Getting Legal Blog Topics!
There’s an issue for most law firms however, you have an empty blog and don’t know where to start when it comes to thinking of a headline, title, or topic idea.
When you have a legal blog that does not have a lot of content it can be hard to decide what to write about. Below, we will give you a list of ideas that you can use to draw inspiration for, and to help brainstorm various topics that you can use for streamlining your content production.
Before we start, if you are a Personal Injury Law Firm, the following set of articles will help you.
Now, let’s get started with some law firm blogging ideas and topics you can start with.
1) Write About any Legal Topic That Has a Strong Keyword Relevance and High Search Volume
Any legal topic that has a strong keyword search relevance and high search volume should be on the top of your list as a topic for a blog article.
To start with one of the search tools mentioned above, you’ll need to register with an email address. To get full access you will need to purchase a monthly subscription to have more search queries available to you.
Once you are logged in and ready to use the keyword tool, all you have to do is just input the first legal topic that might be on your client’s mind. An example topic that is popular could be “car accidents”.
After that, you’ll start to get lots of options for long tail keywords, don’t get overwhelmed, but instead cherry-pick all the good ones that will make a great topic for a specific article you want to write about.
A good example to cherry-pick could be a question keyword like “What Do I After A Car Accident”.
Generally, anything with a search volume of over 100 searches per month is worth writing about.
A great alternative to keyword search tools is using Google to search for your topic idea.
Then, look for and use any related long tail search terms at the bottom of the search page that applies to your law firm. Sometimes Google will have commonly searched questions displayed in the middle of the search page too. Lastly, Google might even auto-suggest some options for you in the search bar.
If any of the suggestions or questions Google offers to you look appealing, go ahead and write an article about it, especially, if the topic requires a complex explanation.
For simpler explanations, a short article can work, or sometimes you can gather the simple questions and answers into a single blog article where you round up the questions and answers.
2) Write About Specific Practice Areas of Your Law Firm
Writing about your expertise in specific practice areas of your law firm is the quickest and easiest way to start generating new blog article ideas.
It’s good to prioritize your most profitable practice areas first.
Then, start investigating some keywords with the search tool strategy we mentioned previously in the first idea for finding topics.
For law firms with multiple practice areas, this method will easily help write your first 50 to 100 articles on the blog.
If your practice area for law is not very popular for keywords and search terms that is OK because you can still produce blog articles and promote them on Social Media!
NOTE: If Social Media is not working for you, the blog articles about your practice areas will still educate your clients when they arrive on your website from client referrals or other advertising you do.
3) How-to and Step-by-Step Legal Guides
A lot of people have something happen to them like a slip and fall or a car accident. Then, they are often left wondering, what now?
For these major events, everyday people are confused and don’t know where to start with getting their life back on track. If you can write a how-to guide to show people the way, it will attract a lot of clicks.
It’s easiest to create your guide by first brainstorming a headline and some sub-topics, then start writing everything you know about the subject.
Another benefit of writing how-to guides is that they are great for SEO. Just get specific keywords to target from your favorite keyword research tool by following the process we mentioned previously in the first section above.
4) Talk About Any Recent Changes In The Law
People like to be educated about changes in the law. Whether it’s about traffic laws, bankruptcy laws, or changes in family law.
People like to know their rights when it comes to the various laws that impact our daily lives!
Writing blog articles about recent changes in the law is a great way to promote your law firm on Social Media too, because people won’t be actively searching for this type of information unless they know about it ahead of time.
We recommend to our law firm clients that they evaluate the changes of the law every year, then create articles about those new changes first thing after the New Year.
5) Create Legal Articles That Are Case Studies
Do you have a big case that your law firm just won? If you are allowed to talk about that case, you can write a blog article explaining how you won the case for your client.
New prospective clients like to read about success stories for an attorney they are considering for taking on their case.
When you write your case study, be sure to provide as many details as you can about the case’s biggest milestones, how long it took, and any big challenges you had to overcome.
Be sure to leave out any private information about the case that is not authorized to be discussed openly.
6) Some Clients Want To Know About What It’s Like Going To Trial, Create a Trial Process Guide
Some clients might be nervous about the idea of going to trial for their case. To build confidence and trust with a new client, you can provide them with an article about what the trial process looks like.
Try to keep it in layman’s terms and write it for a beginner who has never been in a courtroom before.
7) Answers to Common Legal Questions
Writing blog articles that focus on answering popular legal questions will help attract new readers and clients to your law firm.
Start by doing some keyword research and find long tail keywords that are questions. Then depending on how big the answer is for that question, consider making an entire article dedicated to that question.
Or for questions requiring a smaller answer, you could round up some questions and answers into one article and then call the article something like “Common Personal Injury Legal Questions Answered”.
(Substitute “Personal Injury” for whatever area of law you are practicing.)
8) Talk About The Biggest Legal Myths
People want to know the truth about the law, and yet many times there is a lot of wrong legal information on the internet. Sometimes law resources are out of date or worse, just plain wrong.
Other times, people hear about the law from a friend in a different state or city, then they assume that it’s the same where they live.
By researching social media, Reddit forums, and search keywords, you can find common legal myths which will make great topics for various articles.
Write an entire legal article for each of the bigger myths, or round up some of the smaller ones into a single long-form article.
9) Seasonal Content
If your practice of law is heavily affected by the changes in season throughout the year, this can make a big impact on the type of content that people search for online.
For example, during the rainy season, there’ll be more car accidents happening vs. during the dry summertime.
During the rainy season, they’ll be more slip and falls accidents too!
With the increased likelihood of car accidents and people slipping on wet floors, the search volume for finding help from a lawyer will increase. If you have content or pages on your website that are ranking, you’ll get the traffic.
To find the trends in what people are searching for during a certain time of year, you can research with Google Trends. Just type in any law topic that pertains to your area of practice and see what the line graph reveals.
For SEO Strategies, it’s best to publish seasonal content at least 90 days before the season you are targeting, this way your content has plenty of time to get indexed in the search engine.
If you are using social media to share your content, you can make the content during the actual season since you won’t have to wait to get indexed.
10) Local News Events
Sometimes, local news events can make great content for your law firm. It provides an opportunity for you to provide a legal opinion as well.
News content can be extremely powerful for law firms that practice law in big cities where there is a lot of action happening. For smaller towns however, it might be tougher to find good news stories to source from.
11) Create a Round-up Article
People like to learn important information from various experts. If you can invest the time to outreach to various lawyers in your network, you have an incredible opportunity to create what is known as an “Expert Round-Up Blog Article”.
It’s pretty straightforward to create a round-up article.
- First, you pick a popular legal question that everyone wants to know about by researching popular legal topics with a keyword research tool.
- Second, outreach to your network of legal experts and tell them you’d like to quote them for an up and coming blog article you are producing. In exchange for their answer, you’ll provide each expert with a link back to their website.
- Then, start writing your article’s introduction for that legal question, then include the round-up of answers you got from each legal expert.
For more detailed instructions, you can learn more about writing a round-up blog post here: https://www.realauthoritymedia.com/create-a-legal-round-up-article/
Need help with your outreach?
When reaching out to legal experts in your network, if you don’t get a good response rate, that is OK. At Real Authority Media, we have a specialized team that can do some outreach for you. We can bring in enough legal experts to produce a top-rated round-up article that you can publish on your law firm’s blog. Just contact us to find out more.
Learn More About Law Firm Blogging
Here are some additional resources you can use for learning more about law firm blogging.
When it comes to creating topics and ideas for your law firm’s blog, it can be a frustrating process when nothing comes to mind. We hope the tips in this article help you through the process and make it much easier for you.
If you are still having issues creating topics or coming up with ideas, feel free to reach out to us for help. You can contact us here.