Search Engine Optimization (SEO) for law firms is super competitive and needs careful planning and execution if you are to land your legal website on the first page.
Law Firms who want to get first-page rankings using Google Ads often spend an average of a few hundred dollars per click.
For example: 10 clicks for keywords relating to “Car Accident Lawyer” might cost you $5000.00 dollars in big cities like San Francisco, New York, Los Angeles, Or Miami.
This is why a Local SEO Campaign for your law firm is beneficial to avoid the high costs associate with pay-per-click ads being bid up by your competition.
This applies to law firms with multiple locations wanting nationwide branding in the search engines or small and large law firms with a local reach only.
Did you know? Real Authority Media is an agency that specializes in being the SEO Expert For Personal Injury Lawyers! (We also take on other types of law firms on a case-by-case basis.)
High-Value SEO Keyword Examples For Personal Injury Lawyer Marketing: To Rank On The First Page of Google
For Personal Injury Lawyers, some common local keywords for an SEO Blog Marketing plan are:
- City Name Personal Injury Lawyer
- City Name Personal Injury Attorney
- City Name Car Accident Lawyer
If you were to swap out the city name for a big city like Las Vegas or San Francisco, you could expect to pay several hundreds of dollars per click using Google Ads. This is the biggest value proposition of investing in a good SEO strategy for your legal website.
(Using this example above, you could apply a similar keyword strategy to other areas of law practices. Such as Probate Law with a keyword combination of “City Name Probate Lawyer”.)
When you work with Real Authority Media to get first-page search results, you’re getting the best law firm SEO provider because that’s all we do is strategize the best SEO and Blog Management Solutions for you to secure a first-page win!
Blogging For Law Firms Should Be Managed With A Good SEO Management Strategy!
Our Blog and SEO management solution will make legal content writing for your blog breeze. You will not have to manage any of the SEO or the Blog. You get to practice law and run your law firm.
Best Law Firm SEO Marketing Tips and FAQs
Do ranking factors in Legal SEO follow the same standards that all the big search engines publicize? Yes, they do, Search Intent, Quality Content, and a solid Backlink Strategy are still the top 3 you should be concerned about. Also, Backlinko produced a complete guide that breaks down all the ranking factors that Google looks at, check it out if you are curious.
What makes Real Authority Media the best law firm SEO provider? We’ve been a go-to lawyer SEO agency for a few years now. We work with law firms that want to focus on building a legal blog and becoming a content authority in the search engines.
Should I consider Advertising my law firm to help build organic search engine traffic to my legal website? Yes, this will help the performance of your SEO campaign because you’ll be driving engagement to your website.
Can Lawyer Online Business Directories Help My SEO? Legal search engines or directories can definitely help your Legal Firm SEO Marketing efforts.
I’m a Personal Injury Lawyer, Does a Business Law Directory Help Bring in More Leads? Yes, they can, but you normally have to pay to get a good ranking on it.
Is it possible to execute SEO without link building? In some low competitive niches or local markets, it is possible. But, for Law Services, it’s very competitive and will require some effort for link-building to beat your competition.