If you are a business owner, you have probably heard a lot about the importance of producing SEO content. Being on the top of search engines will get more visitors to your site increasing the chances of conversions that will boost your bottom line. But there are several other benefits that may not be as obvious.
This article will review the benefits of producing SEO content so you can determine how valuable it is for your business.
What is SEO Content?
SEO content is content that will get you to rank highly in search engines. This can include wording that contains keywords that are relevant to your business. Images, slideshows and videos with keyword rich tags, captions and image file names will also be helpful. Infographics can even contain search terms that can help get your business up there.
Once your content is SEO optimized, it will provide your business with several benefits which are as follows.
A website that is optimized for SEO will have relevant content, engaging photos and videos and easy navigation. It will also be formatted across each platform including mobile devices. This will make for a better user experience that can lead to more visitors to your site, increased brand awareness and more conversions.
Brings the Power of Inbound Marketing
Inbound marketing is a form of marketing that draws customers in with valuable information and experiences. SEO, social media and content marketing are all examples of inbound marketing.
Inbound marketing is the best way to attract B2B and B2C business leads that can lead to conversions.
High Close Rates
SEO brings higher close rates than outbound marketing tactics. SEO close rates average around 14.6% as compared with outbound marketing that comes in around 1.7%.
This is due to the fact that clients that come in through SEO have already done their research and are prepared to make a purchase.
SEO is done digitally lowering costs that are involved in printed materials and any sort of travel expenses that may be incurred through outbound means. This makes for an ROI that is up to 61% higher than outbound leads.
Furthermore, once you have top ranking, you will not need to pay for pay per click or additional advertising. As long as users continue to click on your page, you will maintain your position.
Great for Brick and Mortar Locations
SEO is not only useful to for digitally based businesses. They can also be beneficial to brick and mortar restaurants and retail locations.
When users search for a specific type of business, search engines will pop up locations that meet these specifications. It is common for users to choose the business that shows up at the top of these searches. They may then visit these locations and go on to become a regular customer.
Research shows that 81% of consumers do research online before making a purchase in a brick and mortar location.
Builds Brand Credibility
When your business pops up at the top of a search engine, there is no doubt that you will be thought of as a credible company.
If you are lower on search engines, people might think you are not as credible and that you don’t have the budget to invest in services that can improve your ranking; and if you can’t invest in yourself, why should customers invest in you?
Builds Brand Awareness
Millions of people make internet searches to find products and services every day. If your business pops to the top of an internet search, it really gets your name out there. It can expose you to new customers, get you more web site visits and increase your chance of conversions.
SEO and Mobile Friendliness Goes Hand in Hand
If you work on improving your SEO content, it’s likely you will make updates to make your site mobile friendly. This is because mobile friendly sites do better in web site rankings.
Once your site is mobile friendly and starts appearing higher on search engines, more visitors will come and the improved User Experience will encourage them to keep coming back.
SEO is a Long Term Marketing Strategy
It may take a while for your company to get to the top of search engines (typically 6 months), but once you’re up there, it will be very challenging for other companies to take your place. Other businesses will need to turbo charge their strategies or Google will have had to change their algorithm in order to displace you.
SEO and Social Media Go Hand in Hand
Your social media following will also affect your SEO. In fact, the two go hand in hand.
Companies with large social media followings are more likely to get to the top of search engines. On the other hand, companies that are on the top of search engines are more likely to get large social media followings.
More visitors on your site means more people clicking through on those social media icons. Once they click through, they may become a follower.
Improves Site Speed
Site speed is also important in getting your search engine rankings up. When you work with an SEO expert to improve content, it’s likely they will work on improving your site speed as well.
This is important because no customer likes slow load times. In fact, even a 2 second lag in load times can reduce sales by 4.3%.
When you work on increasing your site speed, it will take you to the top of search engines. Customers that click through will get a great user experience making them more likely to make a purchase.
There are many things you can do to improve your SEO content, but to get it right, it’s best to consult an expert. An expert will know exactly what you need to do to get to the top of search engines and he or she will work quickly and efficiently to get you there. In the long run, it will be worth the investment.
SEO is so important to a business. See what you can do to get to number one. Your bottom line will thank you later.